Over the past decade, it has become increasingly apparent that simply offering unique products or better services is not enough to ensure a company's survival. No company can take a "one size fits all" approach to customer relationships-customers' needs are too diverse and the competition is too fierce. Just as ERP takes an enterprise-wide view of how a company manages its data, CRM takes a strategic approach to realizing the greatest value from customer relationships. Fortunately, today's tools make collecting, querying, and reporting data on customers easier than ever. With the right approach, a CRM process can provide metrics about your ompany's marketing, sales, and service that provide enough useful data to actually improve customer elationships.
PGS 's Offering
PGS 's CRM services offer an invaluable picture of customer histories: their buying records, profitability, successes, and history of services provided. This data can help your company align itself to keep its most valued customers and exceed the expectations of those they may be in danger of losing.